Who’s the maker behind Bloom?
Hi! I’m Lucy. Chardonnay and vintage finds lover, founder of the handmade jewelry brand bel monili *and* your new guide to making your business WORK online.
11 years ago, I took a few crafting classes with the hopes that I'd keep my hands busy and snackless (oh, the wistful, rational thinking of a 20-something).
It didn't work. I still snack (I never met a block of cheddar cheese and a pack of crackers I didn’t like!)...
… But now I do it as the owner of a 6-figure handmade jewelry business — bel monili — that travels around the country (in non-pandemic times) and has been featured in national publications such as Country Living Magazine.
Just like you though, I started my business the way most makers do:
Small, single-table craft shows at local churches and schools with the occasional sale to family and friends on the side.
Fortunately for me, Pittsburgh, PA is an extremely artist-friendly city, and there were no shortage of opportunities for me to show and sell my work!
(this is from my first show ever, way back in 2010)
Over time, I realized that I could be getting my work into more hands, and quickly.
After years of trial and error, I ended up opening a successful online shop alongside jurying into higher quality shows, cultivating a social media following, and nurturing lasting relationships with my audience.
And when bel monili hit the 6 figure sales mark for the first time in 2017, I took the leap to move my primary online sales over to my own website and my business has skyrocketed ever since.
But I had an advantage: with a degree in marketing *and* speech pathology, I’ve always had a knack for recognizing how people want to be communicated with.
That’s why I’ve been able to create a successful handmade business; by knowing what my audience wants and identifying WHEN to give it to them — from an engaging website to delivering the content they really want in their emails and posting what’s relevant to them on social media.
I can show you how to build a strong online presence and listen to your audience, too.
Today, I have a thriving brand with excited customers who wait expectantly with their cursor on the 'buy' button, waiting for me to launch my next one of a kind collection…
… And I want to help you find that kind of success in YOUR handmade business.
The only thing standing between you, a beautiful website and a growing audience is INFORMATION and a proven STRATEGY.
I'd love to help you make your business BLOOM!
