Pivot to Profit Week 4 Day 3: A Way to Share Your Work

Last week, we talked about content creation and organization, including how to batch and schedule your social media posts.

Today’s topic dives a little bit deeper into that, because it’s important that you are using these social media channels to share your work as well as to nurture your audience. 

Essentially, you don’t want to be sharing only funny memes, but you also don’t want to be sharing only pictures of your art. Neither one of those works very well if you are trying to build up a brand and a relationship with your audience.

Social media is a touchy subject because it’s a LOT of work, it can take up a LOT of time (but not for you...because now you know how to batch and schedule!), and it can sometimes be difficult to know whether or not the effort is worth it.

Handmade sellers like you and I have historically been reliant on art fairs, craft shows, vintage shows, swap meets...whatever you prefer to call them, for our seasonal sales. 

For me, weekends are booked solid September through December with shows. Many of my online customers are people that I have met at some point in the past at a show (which is why I teach in my course to focus on email list building when you are at a show!)

This year, though, you are going to have to create those relationships all online...and social media is going to be your best bet to initially reach people who would have ordinarily been visiting your booth at a show.

It’s not a shot in the dark, though: in order for you to reach the right people, you need to be strategic in where and how you are showing up on social media. 

Think of it as a preview of your booth at a show: your social media sites are going to be that first faraway glance a customer gets at your booth before he or she decides they want to come in and take a look around. You want to be sharing/posting things that make them want to stick around...then you want to introduce them to your business with your product-related content. 

Every social media channel is a different way for you to share your work and attract new customers. The key is to know WHO you want to attract, WHERE that person spends time online, and WHAT he or she wants to see. 

In my signature course Get Online, Grow Online, we take a deep dive into getting to know exactly who your “Perfect Customer” (I call it a PC) is, learn how to find out where they are spending time online, and how you can focus on creating the content that speaks directly to them. At the end of this week, you will get a peek inside of the course along with a special invitation just for challenge members!

Today’s Task:

Use today’s worksheet (in your challenge workbook) to outline the places you have to share your work/your website links. This can include your own social media channels, networks or groups you belong to, other people’s blogs, gift guides...any and every place where you can share what you make. 

Once you have your list started, think about how you are using those channels to grow your business. Are you sharing your work? Have you invited any of those followers to join your email list? Have you ever “gone live” to introduce yourself to them? These are things to start thinking about!