Get Ready for the Bloom Social Media Challenge!
Disclosure: some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Need a little help focusing on social media for your business? I’ve got the perfect thing for you.
On July 23rd I’ll be running the Your Blooming Business Challenge! It’s 7 days of tasks that will help you get laser-focused on social media for your handmade business. You’ll get clear on how your current posts are doing, which posts work the best (and which ones don’t), and how you can increase your followers and engagement.
As you wait to start the challenge, it’s a good idea to review some of the tips I’ve given in the past so you can hit the ground running. Here’s a round up of my posts on social media - have fun prepping for the challenge and keep an eye out for the challenge sign up!
Here's a list of the recommended blog posts, and then I go into detail about each one below:
- Bloom Business Basics Bootcamp: Social Media
- Pivot to Profit: What is a Content Calendar?
- Pivot to Profit: Batching Your Content
- Pivot to Profit: Scheduling Your Content
- My Favorite Scheduling Tools
- Consistency, Authenticity and Growth: Build Your Audience with Love
- How to Use Instagram Insights for Your Handmade Business
- How to Do a Social Media Audit for Your Business
1. Bloom Business Basics Bootcamp: Social Media
If you’re not yet on social media for your business, this is a great place to start! Part of my Business Basics Bootcamp, this post will take you through deciding which social media platforms are right for your business, and how to get started on each one.
2. Pivot to Profit: What is a Content Calendar? and Batching Your Content
In another free blog series, Pivot to Profit, I guide you through steps you can take to increase profits with your online business. Social media is definitely part of that process, but it can be incredibly time consuming.
In the first post, I guide you through setting up a content calendar. It will greatly reduce the amount of time you spend creating content for your social channels, and will also help you focus your posts and create engaging content that your followers will love.
In the second post about batching your content, we get even more focused on reducing your time spent on creating content. I’m a big fan of batching your work and I think this is probably one of the most important posts to read!
3. Pivot to Profit: Scheduling Your Content
The final piece of the puzzle, after creating your content calendar and batching your work, is to schedule your content to post so you don’t need to do it manually every day.
Also take a look at my post about scheduling tools!
4. Consistency, Authenticity and Growth: Build Your Audience with Love
In the digital world, it's more important than ever to show up as your authentic self. Your followers want to get to know you, not some perfect image you think they want to see.
In this post I talk about the importance of authenticity and how it will help you build the best audience for your business.
5. How to Use Instagram Insights for Your Handmade Business
If you truly want social media to work for you, you need to know what’s working. Instagram Insights can give you valuable information about your posts and your audience.
Learn how to use Insights to improve your content and learn more about your followers.
6. How to Do a Social Media Audit for Your Business
Once you’ve mastered how to read your Insights, it’s time to create a social media audit for your business. This is a monthly exercise that will help you create a strategy for your content that will get you results.
I hope you have fun reading up on all things social media! Sign up for the Your Blooming Business Challenge and get ready to push your content into high gear so you can see real results from your efforts.
